You are currently viewing Riyadh Air Signs First Sports Sponsorship Deal with Atlético de Madrid
Image: Riyadh Air

Riyadh Air Signs First Sports Sponsorship Deal with Atlético de Madrid

Riyadh Air, Saudi Arabia’s newly launched airline, has signed its first sports sponsorship deal with Spanish football club Atlético de Madrid. The multi-year partnership names Riyadh Air as the main and official airline partner of the football club, marking a significant milestone for both organizations. As part of the agreement, Riyadh Air’s presence will be featured on the team’s kits, allowing the airline and the club to reach millions of fans worldwide. The partnership brings together two entities that share a commitment to excellence and innovation, and it represents a step towards redefining the future of sports partnerships.

Overview

Riyadh Air, Saudi Arabia’s newly launched airline, has signed its first sports sponsorship deal with leading Spanish football club, Atlético de Madrid. This multi-year partnership marks a significant milestone for both entities and highlights Riyadh Air’s commitment to excellence and innovation in the airline industry. As the main and official airline partner of Atlético de Madrid, Riyadh Air’s presence will be featured on the team’s kits, providing global visibility to millions of football fans.

Background

Introduction of Riyadh Air as a new airline

Riyadh Air recently made its debut in the aviation industry as a world-class airline based in Riyadh, the capital city of Saudi Arabia. With its headquarters strategically located in one of the key aviation hubs in the Middle East, Riyadh Air is set to revolutionize air travel by offering authentic and warm Saudi hospitality combined with cutting-edge technology and innovative services.

Unveiling of Riyadh Air’s unique liveries

During the Paris Air Show in June 2023, Riyadh Air made headlines by unveiling its unique liveries that captured the attention of industry professionals and aviation enthusiasts. The airline’s striking designs showcased its commitment to creativity and aesthetic appeal, further positioning it as a distinctive player in the global aviation market.

Riyadh Air’s plans to begin operations in 2025

Riyadh Air has ambitious plans to commence operations in 2025, connecting Riyadh to over 100 destinations worldwide by 2030. As a full-service and digitally-native carrier, the airline aims to pioneer new technologies and innovations that enhance the travel experience for its passengers. Riyadh Air’s vision is to become a leading global airline known for its unparalleled service and customer-centric approach.

Partnership Details

Multi-year partnership between Riyadh Air and Atlético de Madrid

The partnership between Riyadh Air and Atlético de Madrid spans several years, showcasing the commitment of both entities to a long-term collaboration. This strategic alliance brings together two organizations that prioritize excellence and innovation in their respective industries, creating a strong foundation for mutual growth and success.

Riyadh Air named as the main and official airline partner of the football club

Riyadh Air has been designated as the main and official airline partner of Atlético de Madrid. This recognition highlights the trust and confidence placed in Riyadh Air by one of Europe’s most acclaimed football clubs. As the official airline partner, Riyadh Air will work closely with Atlético de Madrid to develop innovative initiatives that enhance the travel experience for the club’s players, staff, and fans.

Inclusion of Riyadh Air’s presence on the team’s kits

One of the most prominent outcomes of this partnership is the inclusion of Riyadh Air’s presence on the team’s kits. By featuring Riyadh Air’s branding on the football jerseys, the airline will gain significant global exposure to millions of football fans who follow and support Atlético de Madrid. This collaboration represents a powerful marketing tool for Riyadh Air, allowing the airline to reach a wide and diverse audience.

Shared Values and Objectives

Both entities share a passion for excellence and innovation

Riyadh Air and Atlético de Madrid share a common commitment to excellence and innovation. Both organizations strive to be leaders in their respective fields, constantly pushing the boundaries of what is possible. This shared value forms the foundation of their partnership, creating a synergy that will drive collaboration and propel both entities to new heights.

Opportunity to reach millions of fans worldwide

The partnership between Riyadh Air and Atlético de Madrid presents a unique opportunity to connect with millions of football enthusiasts worldwide. Through various marketing initiatives and collaborations, Riyadh Air can leverage the club’s vast fan base and global reach to promote its brand and expand its customer base. This partnership allows Riyadh Air to tap into the passion and loyalty of football fans, enhancing its visibility and reputation on a global scale.

Quotes

Miguel Ángel Gil, CEO of Atlético de Madrid

“We are delighted to welcome Riyadh Air as our new main sponsor of the club. This partnership signifies a great opportunity to offer better experiences to our fans around the world, and I am confident that this alliance with Riyadh Air will elevate our club to new heights.”

Tony Douglas, CEO of Riyadh Air

“It is an incredibly exciting day for Riyadh Air as we enter into a long-term partnership with Atlético de Madrid, one of Europe’s greatest clubs. We believe that this partnership is a perfect match, as both Riyadh Air and Atlético share a commitment to excellence and a passion for connecting people and cultures around the world. We look forward to working closely with our friends at Atlético de Madrid to deliver innovative and exciting experiences for football fans and travelers.”

Implications and Benefits

Elevating the club to new heights

The partnership with Riyadh Air has the potential to elevate Atlético de Madrid to new heights both on and off the field. As the club’s main sponsor and official airline partner, Riyadh Air will provide support and resources that enable the club to enhance its operations, strengthen its brand, and attract top talent. This collaboration represents a significant opportunity for Atlético de Madrid to cement its position as a global football powerhouse.

Delivering innovative and exciting experiences for football fans and travelers

The partnership between Riyadh Air and Atlético de Madrid promises to deliver innovative and exciting experiences for both football fans and travelers. Riyadh Air’s commitment to excellence and cutting-edge technology will enhance the travel experience for fans visiting Atlético de Madrid’s home stadium or following the club on away matches. Additionally, Riyadh Air can leverage its partnership to offer exclusive travel packages and benefits to Atlético de Madrid’s loyal fan base, creating memorable experiences for football enthusiasts.

Redefining Sports Partnerships

Setting a new standard for collaboration and innovation in football

The partnership between Riyadh Air and Atlético de Madrid sets a new standard for collaboration and innovation in the world of football. By joining forces, both entities aim to transcend traditional sponsorship models and create a dynamic partnership that goes beyond branding exposure. This collaboration serves as an example for other sports partnerships, demonstrating the potential for mutually beneficial relationships that drive innovation, promote excellence, and bring value to stakeholders.

Conclusion

The partnership between Riyadh Air and Atlético de Madrid represents a significant milestone for both entities and the aviation and sports industries as a whole. By combining Riyadh Air’s commitment to excellence and innovation with Atlético de Madrid’s global reach and passionate fan base, this collaboration has the potential to redefine sports partnerships and set a new standard for collaboration in football. As Riyadh Air prepares to launch its operations in 2025, this partnership is a testament to the airline’s vision of becoming a leading global carrier that connects people and cultures through outstanding service and unforgettable experiences.