Air India has unveiled a bold new brand identity and aircraft livery that reflects the essence of a new India. The design showcases a gold window frame symbolizing the endless possibilities that lie ahead, while the logo takes inspiration from the peak of this window frame. With deep red, aubergine, and gold highlights, as well as a chakra-inspired pattern, the new livery exudes a sense of sophistication and cultural richness. Committed to enhancing its services, Air India is making significant investments by acquiring 470 aircraft from industry giants Airbus and Boeing, and by refurbishing its existing fleet. In addition to revamping its physical appearance, Air India has also launched a state-of-the-art website and mobile app and plans to establish customer contact centers, as well as build new lounges at Delhi and New York JFK airports. To further bolster its workforce, the airline has welcomed new staff and is investing in the development of an aviation training academy.
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New Brand Identity and Aircraft Livery
Air India, the national airline of India, has recently unveiled a new brand identity and aircraft livery that symbolizes a bold and progressive India. This new design is a representation of the limitless possibilities that the country holds and showcases Air India’s commitment to excellence and innovation in the aviation industry.
The centerpiece of the new brand identity is a striking gold window frame, which serves as a symbol of the expansive opportunities and potential that India offers. This gold window frame is not only visually stunning but also represents the optimism and ambition of Air India as it embarks on a new era of growth and success.
In addition to the gold window frame, the new aircraft livery features a logo that is inspired by the peak of the window frame. This logo represents the pinnacle of Air India’s commitment to providing exceptional service and a world-class flying experience. It signifies the airline’s determination to continuously push boundaries and set new standards in the aviation industry.
The livery colors chosen for the new design include deep red, aubergine, and gold highlights, which add a touch of sophistication and elegance. These colors represent the rich cultural heritage of India and evoke a sense of pride and patriotism. Furthermore, the livery incorporates a chakra-inspired pattern, which pays homage to India’s national emblem and symbolizes progress and harmony.